Posts by holly
Aspire Maturity Assessment: What You Need to Know
As organizations evolve into customer-centric models, moving into omni-channel communications through digital transformation and customer journey management, we have seen for some time now that CX is evolving. TX (Total eXperience) is being hailed as the strategy for “customer first” organizations but many are still not aware where they are on their CCM to CXM and…
Read MoreTX – The New Kid on the Block
In our industry, acronyms abound. And the fewer the letters, the higher the opportunity for confusion. The latest acronym to permeate the communications industry is “TX” which has previously been used as a moniker for “Transmission”, “Transaction” and even “Transformation”. In its latest incarnation, however, is stands for “Total eXperience”, and specifically Total customer experience.…
Read MoreAspire launches industry’s first interactive CCM vendor positioning portal
Aspire launches industry’s first interactive CCM vendor positioning portal. Today sees the launch of the inaugural Aspire Leaderboard. The new Customer Communications Management (CCM) vendor comparison tool from Aspire offers independent vendor evaluations, supported by dynamic filtering capabilities, making it the first ranking tool of its kind on the market. The Aspire Leaderboard captures the…
Read More