Posts Tagged ‘CCM-CXM’

On April 24, 2025, Smart Communications announced its acquisition of Joisto, a Finnish provider of cloud data archiving for transactional communications based in Helsinki. Joisto currently serves approximately 700 customers across the Nordics and the United Kingdom. Through this acquisition, Smart Communications gains access to a modern, cloud-based storage solution that will complement its suite of (regulated) CCM-CXM solutions. Joisto can benefit from Smart Communications’ larger scale and market presence to tap into new markets and partnership opportunities.

For too long, businesses have viewed accessibility as merely a compliance obligation and a means to avoiding potential litigation. But forward-thinking organizations are discovering that accessible communications deliver much more than regulatory peace of mind. They drive tangible business results by expanding market reach, enhancing customer loyalty, and improving operational efficiency.

With the evolution from traditional Customer Communications Management (CCM) to more comprehensive Customer Experience Management (CXM) continuing at pace, businesses today are navigating some significant shifts in how they approach accessibility—moving it from a mere compliance checkbox to an integral component of the overall customer experience strategy.