AI's Real Impact on Customer Communications Full Report - Aspire

CCM–CXM Operating Model and Center of Excellence

As a result of digital transformation, a shift to customer experience and the impact of evolved regulations, enterprises are looking for new ways to structure expert teams in customer communications and digital experience.

Our research shows that more than half of enterprises that have gone through digital transformation of their customer communications have shifted control of communications to the business and have set up a central team to support decentralized practitioners by sharing best practices or acting as subject matter experts.

Whether you are already on the road to transforming your customer communications and experience, or you want to get started, Aspire CCS offers bespoke consultancy and advisory services, backed up by independent market research that support the journey.

Strategic Consulting for Enterprises

Aspire CCS provides inspiration sessions and strategy workshops that explore the art of what’s possible when it comes to Customer Experience and help clients input into their CCM-CXM strategy. These one-day offerings are tailored to the specific needs of the business. Technology vendors and service providers also bring us on board to support such sessions with their customers. Aspire has a vast breadth of experience in the CCM-CXM space. We utilize “best of breed” CCM–CJM–CXM maturity models to help businesses get started on their CCM-CXM journey.

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Up to Date Market Research

At Aspire CCS, we like to work in a bespoke way with our clients. However, we also deliver off-the-shelf reports on topics shaping the industry such as the AI Opportunity in CCM, the shift to cloud, and the formation of a Center of Excellence.

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Our Offerings Include:

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    CCM Center of Excellence Advisory Service

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    Research Reports

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    Ad hoc Consulting

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    Strategy Reviews

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    Strategy Workshops

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    Analyst Calls

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    Custom Research

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    Market Sizing & Forecasting

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    Ad hoc Consulting

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    Maturity Assessments

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How We Can Help You?

We have worked with operations (for outsourcing) and enterprise IT leaders (for insourcing /procurement of CCM technology) in North America, Europe (including the UK, the Netherlands, the Nordics, and DACH), as well as Australia and New Zealand across several regulated industries (including financial services, banking, pension administration, P&C insurance, life insurance, health insurance, health provider, energy, telecom and others).

Contact us to find out how we can help you:

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    Access insights into the latest technology trends in CCM–CXM

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    Gain an independent view of how you compare to your industry peers

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    Discover the possible solutions to your customer communications challenges, using insights into competitive analysis to ensure the solution is really right for you

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    Gain an understanding of where your challenges lie in perceived bad CX results such as poor CSAT or NPS scoring

Reducing Print Dependency and Transforming Customer Experience for a leading Pension Administrator

A major pension administrator risked losing a key client over poor communication quality, yet internal metrics showed nothing wrong. We provided an outside-in assessment to uncover the real issues: bloated print-heavy documents, manual inefficiencies, and a fragmented operating model out of step with digital expectations. The result: a transformation to journey-based communications, smart forms, and elimination of costly manual processes.
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Defining a Resilient Sourcing Strategy for a UK Building Society Facing Supplier Disruption

When a large UK building society faced the potential collapse of its primary communications supplier, we helped them cut through stakeholder misalignment and time pressure to land on the right long-term model.The outcome: a hybrid sourcing approach, with composition brought in-house and a CCM Centre of Excellence established to govern it.
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Enabling Cloud-Native CCM Transformation for a Leading Dutch Insurer

A leading insurer needed to consolidate a fragmented, on-premise communications landscape and migrate to the cloud by 2028 - while managing security risks, compliance requirements, and complex enterprise governance.We supported vendor selection, architecture design, and migration planning, helping the organization establish a clear, executable path to transformation.Cloud transformation in CCM isn't just about replacing technology - success depends on aligning platform, architecture, and migration strategy.
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US Health Insurer seeks expertise to compare vendor market

A large US Healthcare Insurer was reviewing its existing Customer Communications Management (CCM) technology stack. This American Fortune Global 500 and Fortune 500 Company needed to access a trusted, independent and expert view of the vendor market in order to ensure it was using the right technology for the business and its updated Target Operating Model.
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