Senior Research Analyst
Will is an experienced industry analyst with expertise in the Customer Communications Services market. In his role as Senior Research Analyst at Aspire, Will plays a central role in the analysis and distillation of its proprietary research as well as its annual market forecasts and Leaderboard updates. He has authored dozens of analysis pieces, white papers, reports, webinars, and industry blogs. Working with the wider team, Will regularly provides advice, insight, and vital intelligence to the company's expanding customer base on both sides of the Atlantic.
Before joining Aspire, Will was a research analyst at Keypoint Intelligence - InfoTrends where he conducted extensive interviews with industry leaders around the globe while directing two major research initiatives for the company. Based in the United States, Will also worked as a historian for the State of Mississippi before entering market research.